Ultimate ecommerce marketing tips checklist

Starting a new ecommerce business is like climbing a mountain in the dark!

To reach the top, you need solid preparation.

Chances of being successful depends on how well prepared you are and How you use tools you have.

It is although important to learn from other’s mistakes to reach your ultimate goal.

Here are the best tips for your ecommerce store.

Make your ecommerce store mobile friendly

We spend more time using our smartphones than any other device.Guess what your potential customers use it too.

You, although increase chances of visitors making a purchase by 67% and that is too great of a
percentage not to care about.

So, this means if you want more conversions you have to provide the best mobile experience to your visitors

Few things to keep in mind
● Simplifying the checkout process
● Optimize your mobile site menus and navigation
● Make sure your website loads faster on mobile
● Make sure your site is responsive

So if you use shopify you are lucky since they have responsive and mobile friendly themes

Semrush has great article about shopify page speed so check it out if you are interested.

And check out 3 Optimization Tips for Mobile eCommerce Sites by yotta

How To Optimize Your Mobile E-Commerce Checkout Page by Forbes

Mobile Optimization To Increase Retail Site Conversions by CPC Strategy

Upsell your products

Upselling is simply is the act of offering better more expensive version of that product to the customer

It is probably easiest way to increase store revenue

● Upselling increases revenue by 10-30% on average.

● 70-95% of revenue comes from upsells and renewals on average (for companies who offer them).

● Upsells are 68% more affordable than acquiring a new customer.
Benefits of upselling
First, for the average business that offers upsells and recurring products, 70-95% of revenue comes from upsells and renewals.

Only 5-30% comes from the initial sales

It is although a lot easier to sell existing customer instead of acquiring a new customer

In other words, implementing product upsells to your store can increase your revenue

Plus,if you do it right, it deepens your relationship with your customers, gives them more value and increases your customer lifetime value (CLV). Win-win-win

Here are suggestions for some ecommerce platforms-

● Shopify: Product Upsell by Bold Commerce, One Click Upsell by Zipify,
CartHook

● WooCommerce: Beeketing for WooCommerce, One Click Upsells by
WooCurve, Smart Offers by StoreApps

● Magento: Beeketing for Magento, Unlimited Upsell, Magento Fast Product
Relator

● BigCommerce: Unlimited Upsell, Boost Sales, Unbxd Product
Recommendations

For more detailed info, check out sumo’s guide on upselling

Use opt-in pop up features effectively

What kind of purpose can you use these pop-ups for

Well collecting customer emails is a great way to increase sales in your store.

Email marketing is a must for your stores success

As mentioned before it is a lot more easier
to sell existing customer rather than acquiring a new customer.

Besides boosting your sales, you can use email to create a relationship with customers.

In Shopify’s own words, “Email marketing is the key to ecommerce success.”

Why?

Because email is one of the best ways to re-target your visitors.

And it is although free option compared to using re-targeted ads.

Use email pop-ups & bars to collect the emails and best software for the job is
mailchimp since it is free up to 2000 subscribers.

Here is a full guide on email pop ups.

Leverage instagram Batching

Instagram is social media giant as everybody knows and it is a huge opportunity for th ecommerce industry.

300 million users log onto the platform every day and are active Instagram
followers and 68% of users log in to engage with brands

According to TrackMaven research engagement ratio on Instagram is 8 times
greater than any other social media.

If you want to increase instagram marketing efficiency…

Bathching

So, the algorithm hopes to ensure that Instagram followers see the best 30%
of their content, when they log in
Scheduling posting times with hootsuite or latergramme
Creating content – use sites like canva/pablo to create great visuals for social media

Scheduling posting times- you need not log in everyday to post these content leverage hootsuite/latergramme to schedule posts automatically

Here is a more detailed post by neil patel

Posting awesome content on instagram isn’t enough.

You have to engage with your follovers
and make sure you use user generated content as often as you coud.

Free shipping is the best

This is a must İf you charge separately for free shipping you are leaving too much money on the table.

People love free (that is no secret) and when you make shipping free you are making the
process a lot more easier.

It does not matter even if you charge too little.

Instead you can hide shipping costs within the product price.

Remind users their abandoned carts

 

An abandoned shopping cart reminder is basically an email you send to visitors who did not made a purchase ole-ready and and left in their shopping cart.


Most ecommerce stores have abandonment cart rate of 15%.

By sending out emails to this visitors you can help them complete their purchase.

But it has become much harder to stand out in customers’ inbox.

Getting customers attention is a must in order to complete their purchase.

Here are some tips for you stand out

1. Showcase trust and credibility when emailing

We are all aware of scams on the internet and most of us can tell a story about someone who lost money on purchase that they never received

So you can use social proof on our email campaigns too.

2. Just choose 1 product to remind customer

Many online shoppers do digital version of window shopping where they will add multiple
products to their cart for future consideration.

When someone adds 10 similar products to their cart They don’t have equal purchasing intent
for oll of them

That is why you should put just 1 product to spotlight

3. Offer discounts

When visitors see sweet discount on your shop they get excited

So it is no brainer and effective to offer discount for abandoned carts

4. Seek long term connection.

As email marketers, we’ve always mostly agreed that a smaller, highly engaged list will always
trump a bigger, disengaged list in many ways.

But after a couple of emails about this, you can’t email that customer again without their consent.

That’s a potential relationship lost.

5. Leverage right tools and strategies.

If you could only do one thing about cart abandonment, it would be to implement a good
abandoned cart email strategy.

And if you use the emerging, creative tactics I have included above, you should have a really
good recovery rate too.

You can learn more about here about cart abandonment

Promote customer reviews

We mentioned user generated content before It basically gives trust to new potential customers.

Listening to customer reviews might be eye opening for you

So Consider adding product reviews on your site and showcase best reviews to build trust

It although adds opinions of your customers

Learn more about customer reviews by clicking here

Master automated emails

Managing ecommerce business is hard.

And you probably don’t have time to send out emails to every customer to build relationship.

That is where automated emails come in.

Make sure you use tools like Mailchimp to send out automated emails.

What type of emails should you send?

Welcome emails is the best way to start building relationships with your customers

Although You can send product recommendation emails To boost yor sales

Here is a full guide for automated emails for ecommerce stores

Customer support is a must

Ecommerce customer service is how online businesses provide assistance to customers with everything from making online purchase decisions to resolving issues —

all while creating aseamless customer experience across channels and platforms.
Remember we talked about building relationships with customers

Data from Microsoft shows that for 95% of consumers, customer service is important for brand
loyalty.

It is not enough to say that we have customer support bad customer support is worse than none

Today’s customers have sky-high expectations. Even though fewer customers may be
experiencing problems, more customers are inclined to complain about customer service
problems than ever before.

Check out full guide on customer support

Get more email subscribers

Remember sending out welcome emails to new customers?

Well you will need emails if you want to send welcome emails or product recommendations

Use popup signup forms to get visitors email and turn them to a customer

There are a lot of tools to create pop up forms. Use mailchimp or poptinTo get emails of your visitors and start building relationships.

Content is king

Let’s talk about content marketing for ecommerce businesses. To many ecommerce stores ignore power of content marketing

Every other marketing activity will work better if you have good content marketing strategy.

I could talk about seo and how it can improve your traffic (which I did) But those traffic activities
won’t give you 10x traffic boost without content marketing.

But what is content?

Generally content is what you see on the internet from blog posts to youtube video tutorials and content marketing is creating content with a goal in mind for targeted audience.

Content marketing is a form of inbound marketing, designed primarily to bring an audience to you, from where those people are already out searching for answers online—whether that be on search engines, video discovery platforms, social media networks or otherwise.

Here you can find full info on content marketing for ecommerce

Use real-time personalization

Simply, real-time personalization is a way to automatically deliver tailored
content to different groups of visitors to your site. For example, you might set
up your site to recognize visitors from a particular industry and adjust images,
text and content accordingly.

So you have to use buyer personas to tailor content for each individual
customer group.

Example

Let’s take a furniture company as an example.

Their target market includes
purchasers for both hotels and office complexes. With real-time
personalization, the furniture company can determine which anonymous
visitors are hotels that need bed frames and which are offices that need desk
chairs — and highlight the right products for each site visitor.

Real-time personalization can be a big asset for your sales pipeline. Offering
website visitors personalized recommendations has been proven to increase
conversion frequency by 353%. But it might not be the right tactic for
everybody. Is it right for you?

Here you can find full guide for real time personalization

Engage with your visitors via live chat

Many ecommerce companies don’t realize the importance of customer care services in their online businesses.

One of the challenges with e-commerce is that your visitors are disconnected
from someone who can solve their questions in precision at the time they emerge. 

Live chat is an essential concept that every e-commerce company should try. It has so many benefits accrued to it that will make your online business successful.

The chat is not just a way of connecting with your customers; it’s a broad concept that involves
untapped potential that enables you to create a good rapport with your customers as well as
boosting your conversion rates.

It ensures that your visitors enjoy immediate answers to their problems and ensures that your
customers have confidence in your brand thus enhancing customers satisfaction. In this article, we
are going to look at some of the reasons why e-commerce companies should apply live chat in their
operations.

Websitebuilder points out how live chat is 400% less expensive than the phone support way of
customer service. The chat saves the phone expenses for instance records have proved that 43% of
businesses have affirmed that live chat decreases the phone call volumes. Also, records show that
the average chat agents can do the work of 15 email support employees.

Here is a link to a more detailed article.

Leverage blogging

Among the numerous search engine optimization (SEO tools in your arsenal, blogging is one of the easiest and most powerful ways to boost your eCommerce site.

Blogging has become such a commonly used and productive online practice that an entire industry is
now built around it.

If you’re still on the fence about this powerful marketing tool, consider these recent
stats:

● 61 percent of U.S. online consumers make purchases based on
recommendations from a blog

● 60 percent of consumers feel more connected to a company after reading unique
content on its site

● 47 percent of buyers viewed three to five pieces of content before engaging with
the company

● 51 percent of blog readers shop online

Whether you write the content yourself or you’ve hired a ghostwriter, blogging is
essential to your site’s online visibility and your company’s growth. Here are key
reasons why blogging is vital to your eCommerce business.
Although you can answer questions that your target audience searches on internet

Here is a full guide for ecommerce blogging

Use User-generated content

User-generated content (UGC) refers to written or multimedia content related to your brand that’s created by someone unofficially affiliated with your business.

User-generated content, such as product reviews, social media integration, FAQ forums and discussion boards, directly connects your brand with customers.

This authentic content is personalized, socially-integrated, insightful and transparent. Best of all, it
builds trust with consumers and ultimately translates into business success and
scalable growth.

In a crowded eCommerce market, establishing third-party credibility is key to creating consumer trust.

Brands who utilize user generated content demonstrate authenticity
and typically generate more positive responses from consumers.

Benefits of eCommerce user generated content include:
● Promoting trust
● Showcasing real-life practicality
● Increasing conversions
● Improving organic search results
● Driving leads to your website
● Developing a stronger social following
● Providing free marketing content

Here is a full guide for user generated content

Reward your loyal customers

We can’t stress this enough marketing is all about building relationships with your customers.

One of the best ways to do that is by rewarding your loyal customers.

One of the best ways to build customer loyalty Is by rewarding them.
You can reward your customers by giving them a discount or sometimes free product

Here you learn a lot more about customer relationships

Invest in pinterest

If you’ve mastered one social media platform, it’s an easy trap to believe
you’ve pretty much conquered them all.

There are a few overlapping best practices, after all, between sites like
Facebook, Instagram, and even YouTube.

And then Pinterest came along and threw a wrench in those plans.

Pinterest is a popular and valuable channel for almost any small business,
though makers and marketers alike are often puzzled by Pinterest

Because it’s so different than more conventional platforms.
66% of people buy something after seeing brand pins.

Here is a more detailed guide on pinterest

Special day countdowns

Everybody loves special days and you can use these days for your advantage.

Countdown timers are a clear visual cue which tell customers that, if
they want a product, they must take action within a specified period of
time.

This could be a countdown until the end of a sales period, or for an
offering such as next day delivery.

So offer discounts on special days for limited time. This will motivate
customers to take action.

Here is a full guide

Launch facebook store

Facebook Store is a page which you can sell your products through to reach a wider customer base. You might also have heard this referred to as

Facebook Shop –

this is exactly the same
thing, just under a slightly different name.

You might be wondering why you’d want to create a

Facebook Store. Surely
it’s enough just to have a great ecommerce website? Well think again!

Facebook has over 2 billion active users every single month.

That’s too many
potential customers to turn away!
There are two ways to sell on Facebook:

1 – Use Facebook’s platform itself to create your Facebook Store, list
products, and set up a shopping cart to connect payments. This is a more
basic way of selling.

2 – Use an ecommerce website builder to create an online store, then
automatically link your products to your Facebook Store page. This requires
little technical know-how and is simple to set up and manage.

Here is a more detailed info

Connect with influencers in your niche

When it comes to influencer marketing for eCommerce, most brands rely on paying influencers that have big followings for a shoutout (like someone making a post on their

Instagram profile to endorse a product) to reach their audience. These shoutouts can
cost anywhere from $500 to $5,000 for smaller influencers, and up to $20,000 for bigger
influencers.

Influencers can charge this much because their value is in their audience size. You are paying for the opportunity to get your product in front of their subscribers.

The problem with this influencer marketing strategy is…
1. You pay
2. The post goes out
3. A few days later it’s forgotten about
4. You’ve spent a lot of money for little return

So EHPlabs, a global health and fitness store, came up with a new influencer marketing strategy where you:
● Don’t have to pay a ridiculous sum of money for a one-time promotion
● Own the influencer’s content
● Can grow your audience with the content
● Can use the content in your marketing campaigns foreve

Here is a more detailed information

Create how-to videos

Nowadays everybody searches for how-to videos and there are actually really useful for your audience.

Visitors would love to buy from you If you can help them with their problems.

For example if you sell knitting gear If you although teach people how to knit you are going to
make their day.

They would literally say ‘’TAKE MY MONEY’’

İnvest in seo

Why you have to invest in shopify SEO

There are 2 trillion searches on google per day, and that number will only grow. 

İt is easier to convert that traffic into buying customers.

Despite the fact that SEO has the highest ROI of any ecommerce
marketing campaign, most online shops are put together with little to
no consideration of search engines.

Here is seo guide for shopify

Create long-term business plan

We know that starting an e-commerce business is exciting and it can be
tempting to jump right in, without constructing a business plan.

READ:
PLEASE DON’T DO THIS.

Taking the time to write a business plan might seem like a lot of work but it
can save you a lot of time and money in the long-run by better preparing you
for potential challenges and opportunities that you’ll face as a first-time
entrepreneur.

It’s exciting to start your own ecommerce business.

However, you want to be
well prepared and not jump into anything without having a solid, foolproof
ecommerce business plan in place.

After all, you wouldn’t jump out of a plane without a parachute, so why start a
business without a safety device in place. That safety device is your business
plan.

Here is a detailed guide

 

Get professional/unique images of your products

It is no secret that You need great visuals of your products. Not only these are going to Make
you stand out from your competitors. It is a great way to Get people’s attention.

Pictures with white backgrounds aren’t that great. Instead you should take better pictures.

Get some help from a photographer or take them yourself if you can.

Good pictures will stand out on social media And You will have a sweet traffic.

CONCLUSİON

At the end of the day It is easy to get frustrated with all these tips.

So if you want to make change you need to put effort to it and If you need help seek professional help and stay tuned because we have a lot more tutorials coming for you.