Do people judge books by the cover?
Of course they do! Don’t believe me?, Let me prove you wrong:
- We all have 2 curious and judgy eyes.
- Sometimes judging books by the cover actually can be helpful.
- This is the exact reason why covers exist.
Now, I hope you are on the same page with me.
People judge books by the cover and the cover of your ecommerce store is the design of your ecommerce website.
Here are the reasons why a good ecommerce web design is important for your ecommerce business :
Why web design is important
1.It is the first impression
It gives them their first experience of your company as your audience visits your website. Within seconds, they will be assessing your business. You want to have a positive impression on the viewers in the first few seconds.
Your audience would automatically have a bad opinion of your company if your website seems unattractive or outdated.
If they’re not going to find your website sexy, which dissuades them from your forum. You will lose leads and they will abandon your website for the page of a rival.
Web design is important because it affects how your brand is viewed by your audience. You will either get them to stay on your page and learn about your organization or abandon your page and turn to a rival for the impact you make on them.
A great web design encourages you to keep your leads on your website.
According to WebFX :
“If only given 15 minutes to consume your content, 66% of of people would prefer to see some beautiful visuals rather than plain text”
2.It actually helps SEO
Many aspects and practices of web design influence how you post content on your website, which in turn influences how your website is crawled and indexed by search engine spiders.
One thing that you can not afford to mess up is this. From the outset, if the on-page SEO fundamentals are not that good, you will fight an uphill battle for exposure.
Aside from how content is written on the website, SEO can be specifically influenced by some ecommerce web design features in and of themselves. If you’re not familiar with how it works, web design can be hard to understand, so to put it clearly, the code needs to be SEO-friendly.
Partnering with a web management firm who knows what they’re doing is the safest way to ensure proper web design procedures (and resulting search engine visibility).
3.It gives the feeling of good customer service
People will judge how you’re going to treat them by looking at your website. Your style gives them input into how you see your audience. If you don’t put much effort into the construction of your website, the customer understands that you won’t make any effort to help them.
Your website is like a leader of customer service. If your website is vibrant, sleek and welcoming, your audience would feel more welcome on your pages. You’re trying to give the feeling that you’re open and welcome to the new people who meet you.
On the other hand, an obsolete and unappealing platform makes the company look cold and aloof. People don’t want to try out a company that doesn’t trust them enough to make a decent first impression on them.
Think of your web design as the digital side of your market. When anyone came to your physical place, wouldn’t you want a welcoming face to meet them and make them feel welcome? An up-to-date and modern site design is equal to a welcoming face that greets the new guests.
4.Your competitors are already doing it
If you need an explanation why web design is relevant, here’s a major one: your rivals are actually using web design. If you wish to continue in competition with them, you must use the web design of your site.
You want to make the website stand out from the competition. If you have an obsolete, outdated, low-quality website, your rival would outperform you. Their well-designed website would do better than your own website.
This ensures that you’re going to lose leads to your rivals. They’re going to draw more leads to their website because their page is more enticing.
The creation of your website is an incentive for you to set your company apart from the competition. In addition, as you deal with other companies, you get the same services and equal prices. You need one thing that will make your company stand out from the rest of it.
Well-designed websites are an incentive for your company to highlight your distinctive features. You will convince the customers why they’re going to pick your company over the competition.
5.You can use it for your branding
If I would add one more reason to this list it would be branding for your ecommerce store. As an ecommerce brand you probably have some brand colours and values and you can showcase them on your ecommerce website.
And the thing about colours is that they all have their own meanings. By using specific colours you can send a subconscious message to your audience about your brand.
Ant the incredible fact is visual information can be viewed 60,000 times quicker than text and is more quickly recalled. Data reveals that people appear to recall just 20% of what they read, while about 37% of the population are visual learners.
That is why you need to understand the power of colour and learn to leverage it for specific purposes while creating an online store.
Here are the meanings of colours-
Red is the colour of energy, enthusiasm, action, determination and devotion. It’s also the colour of rage and sexual passion.
The colour of social contact and optimism is orange. It is also a symbol of pessimism and superficiality from a negative color sense.
In the sense of colour, in color psychology, the color of the consciousness and the intellect is yellow. It’s very optimistic and cheerful. But it may also indicate impatience, criticism and cowardice.
Green is the color of harmony and the color of growth. It may mean both self-reliance as positive and possessiveness as negative, among many other definitions.
Blue is the color of faith and peace. It may suggest loyalty and integrity, as well as conservatism and frigidity.
Purple is the color of your imagination. It can be creative, individual or immature and impractical.
The Pink Color Psychology is unconditional love and nurturing. Pink, too can be immature, silly and girlish.
The brown color is a friendly yet serious, down-to-earth color that relates to security, protection, comfort and material wealth.
Black is the color of the hidden, the secretive, the unknown, creating an air of mystery. It keeps things bottled inside, hidden from the world.
White is the most complete and pure color of perfection. The color meaning of white is purity, innocence, completeness and completeness.
From the viewpoint of color psychology, gray is the color of compromise-not being black or white, it is the transition between two non-colors. It’s emotional and distant, and it can be indecisive.
Now we know which colours we can use to send a subconscious message to our audience according to your brand. That is why we need to have a colour palette for your website.
How to design an awesome ecommerce website
Colour is a big part of design, Now we covered it we can move to other tips to make your ecommerce website design become awesome.
1.Keep it simple,make it happen
I know that sounds cliche, but it is true. In fact there is a specific website design principle called “KISS”- keep it simple, silly.
When it comes to creating an e-commerce website, it’s always easier to be easy. The more products you have on the website (Colors! Banner Advertising! ALL THE POP-UPS!), the more it takes away from the whole site—closing the deal.
You don’t need a bunch of bells and whistles on your e-commerce website—all they do is serve as a diversion. Keep your concept straightforward, clean and simple—and keep your attention on selling.
The last thing you want is complicated website design.
2.Consider your priority, Branding!
When it comes to online shopping, consumers choose to purchase from established brands—not faceless e-commerce platforms that look like a frontline for trying to hack your credit card numbers.
If you want to build the confidence that you need to push real revenue to your e-commerce company, you need to think seriously about your branding.
Your branding is like the DNA of your e-commerce business; it’s who you’re as a corporation, what you’re for and how you’re different from your competitors—and it plays a big part in engaging with your audience and driving sales.
If you want to get the best out of your e-commerce design, take the time to identify your brand—and then infuse the branding into your design.
If you’re not sure who you are as a brand, that’s all right! You’re just going to want to do a little company soul-searching before you design. Tell yourself questions like this:
If my brand was a human, who would that be?
If I had to explain my brand in three words, what will they be like?
What makes my brand exclusive from other e-commerce stores out there?
What are we doing better than anyone else on the market?
When you know who you are, you will focus on the identity of your e-commerce platform. And the branding? It will help create confidence with the audience—and push serious sales in the process.
3.Put yourself in their shoes
If you want the concept of your ecommerce website to communicate with your customers, you need to think like your audience.
At the end of the day there are only a few items the prospective buyers expect from an e-commerce experience—a platform that’s easy to use, well-designed and makes shopping easy, clear, and hassle-free.
And if you want your ecommerce store to succeed, you’d better give them the content.
Place yourself in your visitor’s shoes during the design process. What kind of layout would be the simplest for them to navigate? How do you arrange the goods in a manner that makes sense to the end user? How do you ease the check-out process?
If you think like your client, you will predict what they expect from your e-commerce store—and then build your web to suit their needs.
4.Leverage the power of colour
Choosing colors for your ecommerce platform is more than just telling, “Ok, red is my favorite color, so… let’s make all things red! “Color is a versatile tool—and if you grasp the psychology behind color, you will use it to your benefit (and drive some serious sales in the process).
Different colours will inspire people’s different thoughts, attitudes and actions—so, if you want your e-commerce platform to be transformed, you need to use those color inspirations to your benefit.
So for example, if you want people to make a buy, make the purchase button stick out with a bright red colour.
According to color psychology, red inspires feelings of joy and enthusiasm, which are motivating forces behind spending—and tests show that pressing a red button will boost conversions by a whopping 34%.
Or if you’re going to improve your reputation, add blue to your web template. Blue is not only a widely loved colour, but it has also been found to enhance feelings of confidence, rendering it a world of business (there is a justification for the color blue to feature in more than half of all logos).
The point is, color is one of the most important tools in your design toolbox—and if you know how to use it, it can have a big effect on your e-commerce design.
5.Use great images
In the field of web design, it is common knowledge that photographs improve conversions (for example, one recent case study showed that incorporating more relevant images into a website design increased conversions by over 40 percent ).
And this is even more true when it comes to e-commerce.
No one’s going to buy a sight unseen commodity. If you want customers to purchase your goods, you need to show them what they’re buying by high-quality product photos.
Getting quality photographs of all your products and providing images of your product from different angles) goes a long way towards creating trust and trust in your consumers. If they feel sure they know what they’re buying, they’re more likely to make a purchase.
But if there’s no picture of the product they want to buy (or just a single low-quality image), they’re going to be more hesitant about making the purchase—and the conversions are going to the tank as a result.
Do yourself a favor and have a lot of high-quality pictures of everything you’re selling on your e-commerce platform. Your conversions are going to reward you.
The bottom line of the e-commerce platform is that you are telling your website users to buy things from you. As a consequence, you’re expecting them to include personal details, such as their credit card information.
That they won’t feel relaxed doing if the website doesn’t look professional.
Investing in a reliable website is a must if you want to establish trust in your customers—and building the trust is a must if you want your e-commerce shop to thrive.
What do we mean by becoming a professional? Your website is not meant to contain any typos or misspellings. Your font, color scheme, and footer style should be compatible from one page to the next. All of your product links and buttons should work.
Your pictures aren’t meant to look like you snapped them on an outdated iPhone 5 and your overall web style shouldn’t look like you swiped it out of Geocities around 1997.
The idea is if you want your clients to take you seriously, you need to convince them that you take them seriously—and the best way to do that is with a competent web design.
You can waste days hashing out lengthy explanations of the items on your e-commerce platform, but we have news for you—no one is going to read it.
Research reveals that most website users only read about 20% of the text on a given web page. Instead of reading content word-by-word, they actually search the text looking for key information
So, if you want to get the point across and drive sales in the process), you need to make the content scannable.
Break up the content—whether it’s product descriptions, blog entries, or the “about us” page—in an easy-to-scan format. Keep sentences and paragraphs brief, use bolding to attract attention to important information, and use bulleted lists to break up broad blocks of text.
The quicker you search your content, the more likely your target is to comprehend your main messages—and the more likely you are to be able to make a deal.
8.Easy to navigate
Nothing—and we don’t mean anything—will ruin selling quicker than clunky product sites. If your website users need to select around ten separate menus before they find the thing they’re looking for.
They’re going to pick it up quickly—and navigate their way right to a competitor’s location.
Allow the product ranges and product pages easier to access. Make it convenient for your consumers to browse for products and sort products by stuff like colour, size or type of product.
The better you make your categories and pages browse, the easier it will be for your clients to find what they’re searching for—and the easier it will be for them to buy.
9.Leverage social proof
Social proof is just another way to create social proof.
When designing your e-commerce platform, search for opportunities to show your future clients the constructive reviews you’ve received from your current customers.
Add a review section where people can rate the goods (and then get as many 5 star reviews as you can). Add a testimonial feature where you can see client images and a quote or two about what a nice time they’ve had dealing with you.
Push your clients to check your products—and what they like about them—and then add them to your blog.
The more your website users see that other customers have had a good shopping experience on your site (whether by ratings or testimonials), the more trustworthy you will appear—and the more your conversions will result.
Remember how we said nothing destroys sales quicker than the clunky product pages? Ok a clunky checkout is a really close second.
If the checkout process is a pain in you-know-what, you’re going to lose your clients. If you want customers to buy from you, you need to make the purchasing process as easy, transparent and pain-free as possible.
Keep the check-out page template tidy, clear and quick to use. Offer your customers the ability to register with or visit your site as a visitor. Make it transparent about the crystal process:
What details you need to process your payment (and where you need to enter the various delivery choices available (and how much they cost), and what to do if you have a problem with your order or need to make a refund.
In short, if you want customers to shop from you, make the checkout process as simple as possible.
We’ll keep it short—if you want to catch consumers who want to buy on their phones or tablets, you need to make sure the website design is totally sensitive.
Otherwise you will not be able to persuade those important smartphone users that your platform is where they want to make a purchase.
Top 10 ecommerce website designs
Designing an eCommerce website can be tricky—but now that you know the best eCommerce web creat tips, you’ve got all you need to design a site that not just looks great, but converts like mad.
Then what the heck are you asking for? Use these guides to check the online store that you deserve.