Starting a new ecommerce business is like climbing a mountain in the dark!
To reach the top, you need solid preparation.
Chances of being successful depends on how well prepared you are and How you use tools you have.
It is although important to learn from other’s mistakes to reach your ultimate goal.
In life and in business, we make mistakes and learn from them. And, if you are someone wise, you can learn from other people’s mistakes.
Today I am going to talk about 15 tips ecommerce tips That will skyrocket your chances of success.
1. Killer market research
It is especially important for ecommerce stores. Since you won’t invent a product that everybody wants you will need to know what people want. How you will know that?
Ecommerce market research is probably the most important part to kick-start your journey.
Amazon controlled only 4% of retail sales in USA in 2017, projected to grab 50% of market share by 2021. What this means is both amazon and ecommerce businesses are going to grow massively.
What great news!
The reason it will only grow more because of younger generations are buying products online
So how to do ecommerce market research?
There are a lot of ways to do it.
Doing some google search will give you some idea and you can leverage some tools like google keyword planner, google trends or sell the trend.
I recommend that if you are interested in a specific niche, go for it !
Check out Bigcommerce market research guide for more details.
2. Investing in useful content like blogs
Reality is that people don’t search your products online, instead they search for solutions to their problems.
If you can solve customers’ problems, they will be more than happy to buy from you.
That is why having a blog is such a valuable asset for your ecommerce store.
Because if someone searches for ‘’best wireless chargers’’ hopefully they will see your article ad if you can answer their questions, you can sell them a lot easier.
“Blogging is a superb way to build your audience and generate more traffic and sales for your business. You shouldn’t treat it as an unnecessary luxury.”
Blogging is not an extra luxury choice for your site. If you are not using blogging as a legitimate source of traffic you are leaving so much money on the table if you don’t use blogging.
According to HubSpot businesses that publish blog regularly generate a lot more traffic compared to those who don’t.
It although helps to build brand identity engage with potential customers
3.Choose a specific niche
If you are serious about it you probably have a specific niche in mind.
The mistake a lot of people do is to choose industry instead of niche. As an example, they put in some electronics and phone accessories and expected them to sell!
You want to be specific about your niche, but not too specific So that your audience won’t be too small.
The hottest niche product examples.
- Beard oil
- CBD for pets
- Vegan cosmetics and makeup
- Handmade jewelry
4.Buyer persona is a must
There is no doubt that understanding your customers will give you an advantage for marketing.
Basically, What you want to know is basic information about your customers like their demographics, interests, background, worries & fears, online behaviour.
These photos will be easier to understand !
You should make your buyer persona as humanly as possible add photos, it really helps!
5.Have business/marketing planned out
Reality is that most ecommerce business plans are not that good enough. Most people doesn’t even put their ideas to paper like I did.
If you haven’t put your ideas, questions and concerns on paper, then you haven’t given your business model enough thought.
Taking time to write it down might seem like a lot of work. But it is going to pay off in the long run.
It is super exciting to start a new venture but before you jump out of plane It is going to be smart if you consider your safety
If you don’t understand the details of your business you are going to fail.
As you start creating your business plan You will understand It is more than a paper with writings on it.
Your business plan should contain-
- A General sense knowledge abı-out business
- The resources you’re going to need to make your business successful, such as partners, money, employees, etc.
- Have clear set of milestones, goals from very beginning
- Overall possibility of your business success
6.Invest in email marketing
Email marketing is the most effective marketing out there.
Is is actually a lot more easier to make sale to existing customers than acquiring a new customer.
To grow your email list use mailchimp sign-up pop ups to get visitors email. It is going to take some time to build up the list but It is going to be the most important asset for your business.
Email marketing can help you-
- Sell more products
- It will lead to more long-term sales
- Engage with your customers
- Let them know about new offers and etc.
Email marketing isn’t about filling your customers inboxes with sales pitches, It is about building relationships with your customers.
7.Invest in SEO
Not a lot of ecommerce business invest in SEO but if you do you will have an unfair advantage over your competitors.
Having a high authority domain will increase high quality search engine traffic which will lead to a lot more sales, make your business trustworthy and attract a lot of guest post opportunities (if you have blog) which means a lot more content for you.
While your sales funnels filled with free high quality traffic you can enjoy the profits.
Here are tips for ecommerce SEO-
- Choose right keywords
Choosing the right keywords is essential part of SEO. This is what makes you rank after oll. If you want to find the best keywords there are lot of tools out there like ubersuggest Which you can leverage for freehand get the best results.
- Avoid using duplicate content
Duplicate content is something that all search engines look down to and should be avoided at oll costs. Instead try writing your own amazing content it does not matter if it is perfect or not just do it.
- Great product description
Your product description is content by itself so make sure to give it enough thought as in your blog posts and make sure to use enough keywords.
- Optimize product images
You should not forget about the image search it is as important so make sure to add alt text to all of your images.
- Increase user experience
UX is a lot more important than you thought the way your site is structured boosts your rankings
8.Upselling, cross selling products
Upselling is basically offering a better and higher priced version of the same product to the customer. This shows customers a better product that may fulfill their needs and desires.
Cross selling and upselling are similar in a way that provides additional value to customers.
The Only difference is cross selling encourages customers to buy related products while upselling is offering a better version of the same product.
These strategies are a great way to increase profits for your store.
9.Promote content more than the product
People are not looking for your products they are looking for solutions to their problems.
Nowadays people see a lot of annoying ads that do matter to people. Instead write a blog post around products and promote that. That is going to perform better.
People love content and constantly search for it.
And because content marketing engages with customers on deeper level it creates trust and loyalty.
Here are content marketing tips-
- Choose one type of content
Creating content is time consuming even might be expensive. So it is better to rocking one content type instead of doing oll half ass and make sure a content form that your audience most searches for.
- Share customer stories
It mighty be boring if stories you share are only made by you so make sure to share Content from some of your customers.
This shows that you care about customers and it is a great way to create relationships with your audience.
- Share user tips and tricks
Everybody loves tips and tricks especially when they are actionable and useful.
Creating this type of content will generate a lot more leads to your website.
9.What is real time personalization?
“Not every customer is created equal”
Ecommerce personalization is a great way to multiple sales and to create relevant customer touch points.
Despite this reality many ecommerce stores do not use it so if you do you will be in a better position than others.
Nowadays customers expect relevant offers and products they care about. The main challenge for ecommerce stores is simple how do you present prospects.
Nearly 40% shoppers left the store to buy from another because of they were overwhelmed with too many options.
Even if they did not leave 75% of your potential customers will be frustrated with irrelevant content that are not specific to them.
Further 96% of digital marketers agree personalization does a great job advancing customer relationships. (including me)
The solution ? ecommerce personalization software
Pinterest is the most unique social platform out there for ecommerce businesses
Pinterest is mostly used by women (80%) and it is an absolute goldmine for ecommerce businesses because most people use pinterest for shopping.
Pinterest average sales order is 50$ which highest compared to other social media.
Some tips to rock pinterest
- Have good business profile
These are the basics ieke including a logo, business logo and description.
- Spend some time pinning
It is going to take some time to get traffic so make sure to spend time to pin 10 to 30 pictures a day at least 5 days a week.
- Use pinterest calendar
Scheduling your pins is a great way to get most out of pinterest.
Use tools like hootsuite to help you.
- Write good pin descriptions
Pinterest is not only a social platform it is although a search engine so make sure you write a good descriptions with some keywords on it.
12.Use special day countdowns
People love special days and everybody is buying gifts to each other this day are the ones when you want to get the most out of it.
Using special day countdowns will increase your sales chances.
You, although may have seem them before try to remember what they were and their impact on you.
Remember the impact it had on you did you get excited for the sale that is coming up ?
Because most people do.
13.Leverage Facebook shop
Facebook has changed the ecommerce business with their facebook shop.
Facebook had already been dabbling in commerce before the announcement. The company had its Craigslist-like Facebook Marketplace and the ability to list and promote products on both Facebook and Instagram.
“Facebook has always been about connecting you to what you love. That means friends and family, but also products, brands, and businesses,”
Facebook shops give you option to display and sell items on their platform. People who visits your store can see your items and search them.
If you use website to sell your items you can send people to your site to from your facebook and instagram page.
Before you begin you need to create commerce account in commerce manager to get your foot in the door.
Few requirements for starting.
- Being a commerce business admin
- Own your Facebook Page and catalog in the same Business Manager
- Have Manage Page permissions for the Page and Manage catalog permissions for the catalog in Business Manager
14.Connect with industry influencers
İnfluencer marketing has exploded in recent years. It is estimated that 15$ billion spent by 2020. The reason for that you can generate 11X ROI compared to banner ads.
Who is an influencer? Influencer is a social media user With an already established audience Who post branded content about specific products.
Influencers have built their audience by becoming a recognised authority in specific niche.
It is although a common misconception that influencer needs to have millions of followers. However it is further from the truth, There are influencer with oll sizes of audiences and influencers with millions of followers are actually tiny part of ecosystem.
Inding influencers is an essential part of influencers you can use free tools like influence.co LOf you can do the job manually
To find influencers manually search for keywords and hashtags or followers of competitors in your niche.
Once you find the influencer you think is a good fit you will need to get their attention. Try sending them DM or leave comments to their recent posts.
Here is a more detailed post for ecommerce influencer marketing
15.Having professional/unique pictures of products
What kind of pictures do you use on your ecommerce website? This could be the detail that sets yuo apart from your competitors. Since most ecommerce stores use images from suppliers with boring white backgrounds.
I am not saying white backgrounds are bad but having a spesific style of images will set you apart.
This is especially important if you sell the same products that others sell. This might look like smal detail But it is an investment that pays off in the long run.
Hire a photographer or if you are good at taking photos take them yourself.
I hope you like the tips comment below to let me know what type of posts you woud like to see.